Walmart, Target, McDonalds, Amazon, Ford — the list goes on and on. Corporate America is finally waking up — their customers don’t want so-called Diversity, Equity and Inclusion (DEI) forced into their everyday lives. This is good. It’s a sign that companies may be returning their focus to goods and services, rather than politically motivated barometers of social justice. It appears, though, that some areas of higher education remain boxed in to DEI control — and who is actually calling those plays may surprise you.

Taxpayer-funded schools shovel billions of dollars into an organization insistent on DEI promotion: the National Collegiate Athletic Association (NCAA). The most powerful organization in college sports requires members to sign a constitution promising schools, and thus their funds, will “commit to promoting DEI in athletic activities and events, hiring practices, professional and coaching relationships, leadership and advancement opportunities.”

With the weight of football national championships, volleyball scholarships, and March Madness behind them, the organization has the power to flex and is strategically using it to push woke agendas…

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