Salvation Army bell ringers and red kettles started popping up across the country not long after Halloween. However, Thanksgiving Day is the official national kick-off for this traditional charity fundraiser. Major George Hood, National Community Relations and Development Secretary for the Salvation Army USA, has more on the halftime show of the Dallas Cowboys’ traditional Thanksgiving Day game, some new ways the Salvation Army is connecting with the public through social media, and on the importance of volunteer bell ringers.
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