Fat Tabby Used to Urge Millennials to Pick up a Fat Tab

By February 6, 2014Blog, News and Events
Print Friendly

I’ll admit, I’m a sucker when it comes to precious little kitties, but not even an adorable, fluffy cat can make me want to sign up for ObamaCare.

However, the newest campaign released by Enroll America, a nonprofit that works to increase the number of Americans signing up for ObamaCare, is attempting to do just that. Their latest ad features singing cats, dogs, birds, you name it, and it is aiming to convince 18- to 34-year-old women to get enrolled today. Why just women? Because women make 80 percent of the health care choices in families, according to the Department of Labor, and the Obama Administration needs women to convince the invincible-thinking men to sign up.

Here’s the thing. The White House has said that ObamaCare needs about 2.7 million, or roughly 38 percent, of enrollees to be young adults in order to work. But according to a report released by the Department of Health and Human Services, only 24 percent of those who signed up by the end of 2013 were young adults. And in case you forgot, the March 31 deadline that requires you to have signed up for ObamaCare or pay a fine is right around the corner. Low enrollment and an encroaching deadline explain why Enroll America finds it necessary to drop this million-dollar campaign.

But let’s get back to the talking cats, the only part I enjoy about this commercial. If I was an uninsured young woman, I don’t think my beloved fluffy could do enough convincing to make me endure the high costs ObamaCare is placing on young adults. The reason ObamaCare is depending on so many young adults to enroll is so that they can help cover the costs that the elderly and sick will produce. An analysis done by The Heritage Foundation shows that young adults will be paying much higher premiums, even double, than they would have before ObamaCare.

This talking animal ad isn’t the only deceitful ploy targeted at young Americans enticing them to sign up. As a young adult, I don’t want to be lied to. Stop giving me distracting, adorable pets, and give me actual numbers. If a product was good enough on its own, it wouldn’t need all the gimmicks and paid celebrities that ObamaCare is employing. All this ad made me want to do is adopt a cat, but as far as ObamaCare goes, I’m not buying it.

You can follow Rachel on Twitter at @rachelmtaylor13.